Philharmonic live Cai tiger a year of business success social life electricity supplier is too ea

interview, Lee Sanwu wearing a clean white shirt and a khaki jeans, glasses let the talkative he looked a bit quiet. It’s hard to imagine that he’s the helm of a company with a turnover of thirty million and one of the best in the industry.

group purchase and classified information, have the forum in the best of spirits to move closer to the O2O, but which one is the mode of the present who did not dare to jump to conclusions?.

didn’t touch the manufacturing industry before, so the Li Sanwu team made the drawing board too simple. They even thought that a carpenter could do the drawing board. This attitude let them suffer, that made the first batch of drawing various problems: the selection of raw materials, do not pay attention to product design is not qualified, resulting in large quantities of product problems of creases, blistering, absolutely not imagine Li Sanwu like.

"at that time, I thought of various ways to raise money.". "Li Sanwu said to us," looking for friends and relatives to borrow, seek help from their parents, finally, I also mortgaged his property. "

pre detour, let Li Sanwu Jingxiaxinlai began to study the grinding products.


however, reality gave Lee a slap in the face.

The It took

a year to "trial and error", but it was still a luxury. Cai Hu stressed that "to help users more assured more convenient to choose life, solve the problem of life direction", we have been adhering to the "life partner", each one of the most reliable, more entrepreneurial team of faith and reason. Over the past year, the Philharmonic has also grown better products, some areas such as the practice of beauty also explored, and more

products, products, products, high-quality products is the magic weapon to win

interviewed on the same day, the weather in Yiwu is bright and pleasant. 87 year old Li Sanwu, sitting on the sofa in his office, began to tell us about his entrepreneurial experience.

in May, Beibei went to a small pot friend to interview Mr. Li Sanwu, the founder of his brand.

"do not waste sh419 two rich generation background" article, will spin off last March to operate independently of the Philharmonic live back to the public view, this article in terms of strategy and products of Philharmonic live criticism. The Philharmonic live head Cai Hu also pay attention to this article, and Sina in the scientific and technological exchanges, Cai Hu admitted that the past year in the implementation of the strategy level some out of focus, such as Tandaqiuquan, do a lot of innovation and try on the product, with positive results, but failed to accurately cut the user just need to, these are entrepreneurship is the precious harvest, but also to recognize social life business too early.

Li decided to start his business in 2011, when he was 24 years old and had just graduated from college for two years.

Cai Hu used the experience of the past year reached a conclusion that the social life + electronic commerce way in Chinese or too early, the main reason lies in the life of the service industry of the Internet education level is low, the market needs time and cost considerably, the line recommended the common scenario is also more difficult to copy to the line, and commodity information the most basic structural problems have not been solved the electricity supplier model universal.

in 2011, Li Sanwu registered factories in Yiwu and "small basin friend" brand, and began to march toward the children’s drawing board industry. With 4 years of entrepreneurial experience and rich experience in e-commerce, Li Sanwu has the confidence to make his brand bigger and stronger.


product is destroyed, means that pre funding all boondoggle, when Li Sanwu found that book money.

and from the environment, O2O experienced hot, but faced with fuzzy dilemma. Cai Hu laments that "O2O" is harder than it had imagined". Especially with sh419 maps, WeChat LBS upgrade to usher in the explosive development, Alipay launched the card package service and so on, the uncertainty of the industry suddenly increased. It’s a good thing for the Philharmonic, but each step must be more robust.

this decision lets Li Sanwu’s parents completely not understand, in they give three noon’s life plan, after he graduated from the University, should look for a work to live steadily, had better be able to test a public servant. Don’t understand to don’t understand, Li Sanwu parents still made concessions: give you two years to toss, if you fail to find work, honestly.


backed by sh419 flow, IDG and Qiming venture capital tens of millions of dollars of investment, Philharmonic living starting a high starting point, but a year later, in the Internet boom, but there is no beautiful answer. The first point is "no reflection on Cai Hu focus: because of overly optimistic estimate of the Internet trend of the local life services market, also began a team desperate to do platform, some Tandaqiuquan, simultaneously carried out too many projects, but in every place tie is not deep, lead to scattered resources.

Li Sanwu bought a few pieces of paintings.

Cai Hu according to plan, in 2013 the Philharmonic live is mainly to do subtraction, put some time before or do not meet the user just need to project, will focus on the goal to do reliable life service information recommendation, such as simplifying the product form, the weakening of social business and Master sharing mode, modification is not suitable for all areas of life falls stream and time line shape, and cooperate with the project team size reduction and adjustment.

Li Sanwu did not hesitate to destroy all of the products. So far, whenever he recalls the product burned picture, once again firmly determined to make products.

do poineering work too simple, Li Sanwu suffered

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