Southern Living has produced bridal content before, but Time Inc.’s regional lifestyle brand chose to partner with a small independent publisher for deeper penetration into the vertical. Building on special issue publications (SIPs) that it’s released on its own in the last two years, the magazine has enlisted Southern Weddings—a once-a-year publication with a 50,000 circulation—to provide exclusive content for its website and a new in-book section that will go out to targeted subscribers three times a year.The new in-book section—which is included in the January issue—replaces the SIPs that have “done well” on the newsstand, according to Lindsay Bierman, editor of Southern Living, but which limited options. Typical SIPs sold about 100,000 single copies—far short of the 400,000 distribution the in-book section will have. “There are costs associated with creating those so we were looking at other ways to put [wedding content] out there,” Bierman says. “There’s a lot of competition on the newsstands between even our own [SIPs] because we publish 12 or 13 a year. [And] because there are so many of them, we were only able to do [weddings] once a year. Having it in-book not only allows us to reach a much larger segment of the target audience, but allows us to do it more than once a year.”Southern Weddings will provide almost all of the bridal content in the new sections, and while Bierman stresses that they’ll have a lot of editorial latitude, Southern Living has final say. Changes to the first issue were minimal, he says: “The aesthetic sensibility between their team and ours was so great.”The sides will partner on sales and marketing as well, though financial terms aren’t being disclosed. Other elements, like a wedding workshop and Southern Living’s Hotel Collection, are also being incorporated. Bierman says this is the first partnership of its kind for Southern Living, but he’s open to similar arrangements in the future. None are imminent though, he adds.”We’re always looking for ways to expand the brand’s footprint. Whether that’s through partnerships or acquisitions or any other opportunities that become available, we’ll consider everything,” he says. “As of right now, this is a unique example and one that’s working really well for us.”
Kolkata: Six persons, including five women in their early 20s, were injured when unidentified persons allegedly threw some chemical, supposedly acid, at them from a moving taxi last night at Panditia Road in the southern part of the city, police said today. The victims were passersby and the incident took place around 9.30 pm last night, the police said.Locals chased the yellow taxi but the riders including the driver escaped leaving the vehicle behind, a senior officer of Kolkata Police said. Also Read – Heavy rain hits traffic, flights”They (people in the car) attacked the people indiscriminately and randomly and no one was the target, in particular,” he added.Kolkata Police Deputy Commissioner (South) Meeraj Khalid said, “We have intercepted the taxi. A case has been lodged at Rabindra Sarovar police station. We are talking to the witnesses and the victims. We will soon arrest the culprits.” “We are yet to get hold of the driver Ricky Mondal, who was appointed by the owner. We found the room where he was staying in Kalighat area under lock and key. We have launched a search for him,” the investigating officer. Also Read – Speeding Jaguar crashes into Merc, 2 B’deshi bystanders killed”Going by the eye witnesses version it seems there were around four to five men inside the taxi. We have asked for the CCTV footages of the area,” he added.A case was lodged at the Rabindra Sarovar police station and a search has been launched for the attackers using the vehicle’s registration number, he said.The injured were discharged after preliminary treatment at a state-run facility.Police were trying to find out the nature of the chemical which was allegedly hurled at the victims.”We have collected samples of the liquid from the spot and send it for testing at the laboratory. We are not sure whether the liquid was acid because there were no serious injuries on the victims. They only complained of a burning sensation,” the police officer added.
Darjeeling: A portion of an under-construction flyover came crashing down at Phansidewa in Darjeeling district on Saturday without injuring anybody, police said.The incident happened near Kanthibhita in Phansidewa town along the National Highway 31D.Four laning of the highway is presently going on in the stretch which is a part of the East-West corridor envisaged under National Highways Development Project — Phase II, and is a vital link for connectivity to the North-East. Also Read – Rain batters Kolkata, cripples normal lifeSDO, Siraj Daneswar, BDO and DM Jayashi Dasgupta were present along with the police team at the spot since early morning.”This is an accident caused by some technical fault. The technical staff and the engineers on the project can give a proper explanantion for the same. The investigation has begun and the construction procedure has been stopped unless the matter is investigated by the National Highway Authority of India(NHAI),” said Dasgupta, the District Magistrate.Though 25 meters of the under-constructed flyover has collapsed, there are no reports of any injury. The area had been cordoned off by the police later in the morning.
Ever feel that credit card processing fees are taking an exceptionally large bite out of your profits? You may be right, says Bob Carr, CEO of Heartland Payment Systems, a card processing company based in Princeton, New Jersey. “Transaction costs have increased to the point where some merchants are paying as much as 3 percent of the total sale,” says Carr, who recommends five steps to manage processing and reduce the costs of credit card processing.1.Understand your bill. Know what services you are getting and how much you are paying for each one. “Most [business owners] don’t know this is something you can negotiate once you understand the billing,” says Carr.2.Scout out surcharges. At a minimum, processing fees involve the credit card company, the bank that issued the card and the processing company. “There can be up to 10 middlemen between the merchant and their money,” says Carr. “Ask your processing company, ‘Who am I paying, and what are they doing for me?'”3.Know your numbers. Fees differ by card type, so learn which ones your customers use most often, and negotiate processing accordingly. “Merchants [can] get quoted a lowball rate on one category, such as debit cards, and pay a much higher rate on others,” Carr explains.4.Buy, don’t rent. Processing equipment suitable for small businesses can be purchased outright for $300, yet many merchants fall prey to leases priced at $40 to $50 per month or more.5.Shop around. Says Carr, “The best way to buy is the way the big guys buy: talking to multiple companies and negotiating the lowest possible price.”Jennifer Pelletis a freelance writer specializing in business and finance. October 1, 2006 2 min read Growing a business sometimes requires thinking outside the box. This story appears in the October 2006 issue of Entrepreneur. Subscribe » Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Global Register Now »